I’ve just published a new video where I cover 10 steps pro artists use in their art process to create professional art.
This is a condensed version of a Livestream I hosted a few weeks back.
After nearly a year of no streaming or videos I decided to come back to livestreaming.
I originally stopped for a few reasons. I found the process of creating YouTube videos quite time consuming to make them at the quality I really wanted them to be.
Livestreaming was a bit of a mixed bag. When I did “chill streams” where I just hung out and did art, I felt it didn’t really provide value to the PaperDemon community so I ended up not promoting the streams, this getting very poor engagement. I also found it was not so great for my anxiety because I was needing to be social, rather than having planned content to talk about.
When I did educational Livestream I felt more comfortable because I planned the content ahead of time and was confident that the content was valuable educational art content. But doing these streams regularly was also time consuming due to the planning involved.
Interestingly I found that even though I hadn’t posted to YouTube for a long time, we were still getting new signups to paperdemon and the discord from these videos compared to our other social media marketing efforts.
I think this is because the content is more valuable and more evergreen. On twitter, Facebook, and Instagram, posts typically only get seen for a day or two, then are forgotten about. But content on YouTube is continually searched and discovered even years later.
Because of this I decided to come back to livestreaming and YouTube videos in an effort to market PaperDemon.
But to be more realistic I’m only planning on one Livestream per month with quality educational material and demos along with an occasional extra video here and there. This is a pace that feels reasonable to me.
I’m also experimenting with YouTube shorts to share shorter advice stuff.
I may have to take another break when the baby comes but we’ll see. I may be itching to do videos. Livestreaming might be hard to coordinate around feeding and nap time.
I decided to stream on YouTube going forward instead of twitch because I’ve heard so much from the experts in this space that twitch has poor “discoverability” compared to YouTube. Plus it makes things so much easier. If people subscribe to my stream, they’re also subbed to my videos and vice versa.
My next stream will be this Saturday 11am pst and I’ll be talking about composition, a topic requested by a member of the PaperDemon community.